Flavor/Projetos/Avenue
Avenue, Purpple

The Dollar Symphony

Client
Avenue
Agency
Purpple
Discipline
Direction, Animation
Year
2025
(§) Overview

A Sinfonia do Dólar is an Avenue campaign that turned 30 years of exchange rate fluctuations between the Brazilian real and the US dollar into music, imagery and narrative. Featuring conductor Henrique Tanji and Avenue's chief strategist Will Castro Alves, the project translated economic data into a musical piece to show how the American currency has influenced Brazilian wealth over time. Flavor was responsible for the film's direction, art direction and animation, creating a visual language capable of connecting financial information, musical sensitivity and motion in a clear, elegant and emotional piece.

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