Dinheiro Sem Neura

Dinheiro Sem Neura was born from the experience of Filipe Giacomitti, a finance professional who, after years working inside banking institutions, decided to launch a personal consultancy based on a simple idea: everyone has a different relationship with money. The brand was created to make the subject feel lighter, more organized and more accessible, moving financial conversations away from fear, rigidity and the complicated language that often surrounds them.

Between structure and lightness, the identity needed to turn the financial world into something more approachable, clear and alive. The symbol was inspired by the metal clip used to organize bills and papers, while colorful rectangles structure the layouts into blocks and create a connection with digital interfaces. Stickers appear like intrusive thoughts, bringing humor and spontaneity, while custom illustrations of calm everyday moments help build a visual language that feels welcoming, organized and free from stress.