25 Years Stamp

The 25 years stamp for Mercado Livre was created to celebrate the journey of one of the most recognizable brands in Latin America. In a commemorative project like this, the challenge was to build a celebration mark that respected the strength of the original logo and integrated naturally into the company's visual system. The result needed to work as an anniversary gesture without competing with Mercado Livre's already established identity.

For a brand as recognizable as Mercado Livre, celebration needed to feel integrated rather than added on. The 25 year stamp was designed to live in harmony with the brand's iconic logo, preserving familiarity while creating a clear commemorative gesture. Proportion, legibility and adaptability guided the work, allowing the mark to function across different touchpoints without competing with the existing identity.