The first minute of 2024 began with Bradesco and Alok turning the year-end campaign "And for you, what comes first in 2024?" into a collective music video set to the song "Não Estamos Sós (You Come First)". The piece brought together memories, retrospectives and videos created by the audience on TikTok, continuing an action that gained massive scale on social media and reached 66 million views on YouTube, combining views from both the bank's official channel and the artist's. Directed by Gabriel Twardowski and produced by Flavor, the film organized this material into a 90-second musical narrative, combining editing, motion, color and rhythm to turn popular participation into a visual New Year's celebration.