Flavor as the Design Execution Partner for the full 5-brand cohort.
Flavor will translate EAT's strategy, narrative, and creative direction into high-craft brand systems, Demo Day deck designs, and one-page landing page designs — all delivered as clean, structured Figma files. Kickoffs roll across the program as founders select EAT.
5 startup brands
2 creative directions per brand
1 selected brand system per brand
1 Demo Day deck per brand
1 one-page landing page per brand
— structured Figma handoff for each brand
(§) 02 — Per-Brand Scope
Six phases, per brand.
Brief immersion — strategy, narrative, founder and market context
Market and competitor research
Visual reference research
Internal creative exploration
Strategic interpretation of the brief from a design perspective
Alignment with EAT before full creative development
Two genuinely distinct directions — different senior designers, guided by the Design Lead, ECD and Internal Design Lead
Core visual concept + design rationale
Logo or wordmark exploration
Color, typography and graphic language direction
Initial visual system + key applications
Early deck and landing page visual potential
Two clear points of view — not two variations of the same idea
Selected route developed into a complete brand identity system
Logo suite · color system · typography system · graphic language
Core visual assets + key applications
Basic usage guidance
Deck and landing page design foundations
Structured Figma brand file — the single source of truth for all downstream work
Deck visual system + slide layout system
Key slide designs + full deck based on content provided by EAT
Visual storytelling support
Design refinement after consolidated feedback
Final Figma deck file
Assumes ~15–25 slides per brand; beyond that, scope may be revisited
One landing page per brand, on the approved brand system
Desktop and mobile layouts
UI structure and content hierarchy based on EAT inputs
Structured Figma handoff for EAT's development team
No front-end or back-end development included
Clean, organized Figma files with structured pages
Clear naming hierarchy
Reusable styles and components where relevant
QA of design files before handoff
Files prepared for EAT's AI-powered deck and landing page pipeline
(§) 03 — Team Scope
A dedicated senior sprint pod.
LuciaDesign Lead
Main point of contact for EAT. Leads design communication, participates in key touchpoints, coordinates feedback internally, and ensures clarity and consistency across the full cohort.
Mauricio DaniachiExecutive Creative Director
Executive creative direction, senior oversight, quality control, and support in key creative and strategic decision moments.
VandréInternal Design Lead
Manages the internal craft flow, supports the senior designers day to day, and helps ensure consistency and precision across all brand systems, decks, and landing pages.
Felipe · Ito · Leo Beijo · AxelSenior Designers
Develop creative directions, brand systems, deck designs, and landing page designs across the five brands.
(§) 04 — Working Model
A clean split.
EAT remains responsible for
Strategy
Positioning
Narrative
Founder relationship
Client management
PM leadership
Content direction
Development and build
Flavor is responsible for
Design execution
Brand identity craft
Visual systems
Demo Day deck design
One-page landing page design
Figma organization
Design presentation support
Final design handoff
Flavor participates in founder-facing and a16z-facing presentations when needed, with EAT leading the presentation and client relationship.
(§) 05 — Review & Approval Structure
Internal working reviews between EAT and Flavor
One consolidated founder-facing revision round per major deliverable
Consolidated feedback provided by EAT
Formal brand approval before deck and landing page work begins
Formal design approval before final handoff
Hard change freeze after Alumni Demo Day, except for minor final adjustments
Additional revision rounds, new creative directions, major pivots, or structural changes after approval may be scoped separately.
(§) 06 — Timeline Scope
43 days, per brand.
1–3Research and brief immersion
4Creative alignment with EAT
5–12Development of two creative directions
13Founder presentation and selection
14–19Brand system development
20Brand system presentation
21–23Revision round
24Final brand approval
25–30Demo Day deck design
31Deck validation
32–34Deck revisions
32–35Landing page design
36Deck and landing page presentation
37–38Final revisions
39Final approval
40–42File organization and QA
43Handoff
This timeline depends on timely feedback, founder availability, approved brand decisions, and deck content provided by EAT before deck design begins. Applied per brand as kickoffs roll through the cohort.
(§) 07 — Deliverables Summary
Across the full cohort:
10 creative directions
5 approved brand systems
5 structured Figma brand files
5 Demo Day deck designs
5 landing pages — desktop and mobile
— final structured Figma handoff for all brands
(§) 08 — Out of Scope
Brand strategy
Positioning
Naming
Copywriting
Founder or client management
Front-end development
Back-end development
Motion design
Complex illustration systems
3D production
Additional landing pages
Third creative directions
Major redesigns after founder approval
Deck expansion beyond the agreed slide range
Additional revision rounds
These items can be scoped separately if needed.
(§) 09 — Investment
USD 175,000
Full 5-brand cohort USD 35,000 per brand
Includes the dedicated senior team, full design execution scope, brand systems, Demo Day deck design, one-page landing page design, structured Figma handoff, and participation in key review and presentation moments.
40% — upon approval / kickoffUSD 70,000
30% — after brand systems approvalUSD 52,500
30% — before final handoff / Demo Day deliveryUSD 52,500
TotalUSD 175,000
Proposal validity: 7 days.
(§) Approvals & Revisions
Whenever the stages above depend on client approval, a period of up to 03 (three) days will be granted for approval and/or indication of justified changes to be carried out by Flavor, with the deadline for each stage being renewed in the event of requested changes.
The Client may request the agreed rounds of revisions/changes per deliverable. Extraordinary or unjustified requests are subject to acceptance by Flavor and may result in additional charges — such as changes affecting the concept, form, compositions and applications of the executed work (e.g., a complete change of visual direction, a new creative direction, or new art direction research). Some changes may be made at no additional cost, such as repositioning of elements, image replacements, small text edits and minor color-tone adjustments.
All other rules and conditions pertaining to the contracted services and the relationship between the parties are described in the corresponding Service Agreement.