EAT × a16z Speedrun — Design Execution Partnership Proposal by Flavor
Flavor as the Design Execution Partner for the EAT × a16z Speedrun — turning strategy and narrative into five complete brand systems, Demo Day decks and landing pages.
Flavor will translate EAT's strategy, narrative and creative direction into high-craft brand systems, Demo Day deck designs and one-page landing page designs — all delivered as clean, structured Figma files. Kickoffs roll across the program as founders select EAT. The engagement covers 5 startup brands, 2 creative directions per brand, 1 selected brand system per brand, 1 Demo Day deck per brand, 1 landing page per brand, and a structured Figma handoff for each.
| P1 | Brief Immersion & Research | Brief immersion, market and competitor research, visual references, internal exploration, strategic interpretation, alignment with EAT before development |
| P2 | Two Creative Directions | Two genuinely distinct routes by different senior designers — concept, rationale, logo exploration, color, type, graphic language, initial system, key applications |
| P3 | Founder Selection & Brand System | Selected route becomes a complete identity: logo suite, color, typography, graphic language, core assets, applications, usage guidance, structured Figma brand file |
| P4 | Demo Day Deck Design | Deck visual system, slide layouts, full deck on EAT content (~15–25 slides), refinement after consolidated feedback, final Figma file |
| P5 | Landing Page Design | One page per brand on the approved system — desktop and mobile, UI structure on EAT inputs, structured Figma handoff. No development included |
| P6 | File Organization, QA & Handoff | Clean organized files, structured pages, clear naming, reusable styles and components, QA before handoff — prepared for EAT's AI-powered pipeline |
LUMain point of contact. Leads design communication, key touchpoints, internal feedback coordination, and consistency across the cohort.
MDExecutive creative direction, senior oversight, quality control, and support in key creative and strategic decisions.
VAManages the internal craft flow, supports the senior designers day to day, and ensures precision across all deliverables.
FECreative directions, brand systems, deck and landing page design across the five brands.
ITCreative directions, brand systems, deck and landing page design across the five brands.
LBCreative directions, brand systems, deck and landing page design across the five brands.
AXCreative directions, brand systems, deck and landing page design across the five brands.
| EAT remains responsible for | Flavor is responsible for |
|---|---|
| Strategy | Design execution |
| Positioning | Brand identity craft |
| Narrative | Visual systems |
| Founder relationship | Demo Day deck design |
| Client management | One-page landing page design |
| PM leadership | Figma organization |
| Content direction | Design presentation support |
| Development and build | Final design handoff |
Flavor participates in founder-facing and a16z-facing presentations when needed, with EAT leading the presentation and client relationship. The structure assumes internal working reviews, one consolidated founder-facing revision round per major deliverable, consolidated feedback by EAT, formal approvals between phases, and a hard change freeze after Alumni Demo Day.
Depends on timely feedback, founder availability, approved brand decisions, and deck content provided by EAT before deck design begins.
| 10 | Creative directions | |
| 5 | Approved brand systems | |
| 5 | Structured Figma brand files | |
| 5 | Demo Day deck designs | |
| 5 | Landing pages — desktop and mobile | |
| — | Final structured Figma handoff for all brands |
Brand strategy · Positioning · Naming · Copywriting · Founder or client management · Front-end and back-end development · Motion design · Complex illustration systems · 3D production · Additional landing pages · Third creative directions · Major redesigns after founder approval · Deck expansion beyond the agreed range · Additional revision rounds. These items can be scoped separately if needed.
| 40% | Upon approval / kickoff | USD 70,000 |
| 30% | After brand systems approval | USD 52,500 |
| 30% | Before final handoff / Demo Day delivery | USD 52,500 |
| — | Total | USD 175,000 |
Includes the dedicated senior team, full design execution scope, brand systems, Demo Day deck design, one-page landing page design, structured Figma handoff, and participation in key review and presentation moments. Proposal validity: 7 days.
Whenever the stages above depend on client approval, a period of up to 03 (three) days will be granted for approval and/or indication of justified changes to be carried out by Flavor, with the deadline for each stage being renewed in the event of requested changes.
The Client may request the agreed rounds of revisions/changes per deliverable. Extraordinary or unjustified requests are subject to acceptance by Flavor and may result in additional charges — such as changes affecting the concept, form, compositions and applications of the executed work. Some changes may be made at no additional cost, such as repositioning of elements, image replacements, small text edits and minor color-tone adjustments.
All other rules and conditions pertaining to the contracted services and the relationship between the parties are described in the corresponding Service Agreement.