EAT×a16z
Speedrun
Flavor becomes the design execution partner for the full 5-brand cohort.
Flavor translates EAT's strategy, narrative and creative direction into high-craft brand systems, Demo Day deck designs and one-page landing pages — all delivered as clean, structured Figma files. Kickoffs roll across the program as founders select EAT.
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01
Brief Immersion & Research
Brief immersion, market and competitor research, visual references and internal exploration. Strategic interpretation from a design perspective, aligned with EAT before development.
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02
Two Creative Directions
Two genuinely distinct routes, by different senior designers — concept, rationale, logo exploration, color, type, graphic language, initial system and key applications. Two points of view, not two variations.
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03
Founder Selection & Brand System
The selected route becomes a complete identity: logo suite, color, typography, graphic language, core assets, applications, usage guidance and a structured Figma brand file — the single source of truth.
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04
Demo Day Deck Design
Deck visual system, slide layouts and full deck on EAT-provided content (~15–25 slides). Visual storytelling, refinement after consolidated feedback and a final Figma file.
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05
Landing Page Design
One page per brand on the approved system — desktop and mobile, UI structure on EAT inputs, structured Figma handoff. Development is owned by EAT.
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06
File Organization, QA & Handoff
Clean, organized files with structured pages, clear naming and reusable components. QA before handoff, prepared for EAT's AI-powered deck and landing page pipeline.
LU
MD
VA
FE
IT
LB
AX- Strategy
- Positioning
- Narrative
- Founder relationship
- Client management
- PM leadership
- Content direction
- Development & build
- Design execution
- Brand identity craft
- Visual systems
- Demo Day deck design
- Landing page design
- Figma organization
- Presentation support
- Final design handoff
Flavor joins founder-facing and a16z-facing presentations when needed, with EAT leading the relationship. One consolidated founder-facing revision round per major deliverable · formal approvals between phases · hard change freeze after Alumni Demo Day.
Applied per brand as kickoffs roll through the cohort. Depends on timely feedback, founder availability and deck content provided before deck design begins.
Brand strategy · positioning · naming · copywriting · founder or client management · front-end and back-end development · motion design · complex illustration · 3D · additional landing pages · third directions · post-approval redesigns · deck expansion beyond the agreed range · extra revision rounds. Scoped separately if needed.
Includes the dedicated senior team, full design execution scope, brand systems, deck design, landing page design, structured Figma handoff and participation in key reviews. Proposal validity: 7 days.
Clarity, senior leadership and craft consistency — five brands, one dedicated pod.
Whenever a stage depends on client approval, a period of up to 03 (three) days is granted for approval and/or indication of justified changes to be carried out by Flavor, with each stage deadline renewed in the event of requested changes. The Client may request the agreed rounds of revisions per deliverable; extraordinary or unjustified requests are subject to acceptance by Flavor and may result in additional charges. All other rules and conditions are described in the corresponding Service Agreement.