Proposal
Flavor's proposal to become the design execution partner for the EAT × a16z Speedrun cohort — five brands, one dedicated senior sprint pod.
The engagement translates EAT's strategy and narrative into complete brand systems, decks and landing pages.
Two genuinely distinct directions by different senior designers. The selected route becomes a complete identity: logo suite, color, typography, graphic language, core assets, applications, usage guidance and a structured Figma brand file — the single source of truth for all downstream work.
Deck visual system, slide layouts and a full deck designed on EAT-provided content, with visual storytelling support and refinement after consolidated feedback. Delivered as a final Figma file, ready for the Demo Day stage.
A one-page landing page per brand, based on the approved brand system, with UI structure and content hierarchy built on EAT inputs. Delivered as a structured Figma handoff for EAT's development team. Front-end and back-end development are owned by EAT.
Clean and organized files with structured pages, clear naming, and reusable styles and components where relevant. Every file is QA'd before handoff and prepared for compatibility with EAT's AI-powered deck and landing page pipeline.
Selected work — brand systems built to scale across formats and stakeholders.
Flavor is a craft-obsessed studio that turns strategic direction into scalable visual systems — the exact job this cohort needs.
Four cases that show how we turn direction into scalable systems.
A distinctive brand world for a movement studio — identity, art direction and applications across physical and digital.
Download case ↓A provocative fintech platform, with Papoco — a bold visual system across campaign, digital and brand assets.
Download case ↓
An automotive performance brand evolved into a clearer, stronger and more ownable visual system.
Download case ↓
A healthcare communication system holding consistency across formats, stakeholders and production scale.
Download case ↓These are the people who will shape the five brands.
LULeads design communication with EAT, interprets briefs, joins founder and a16z-facing touchpoints, and holds process clarity across all five brands.
MDProvides executive creative direction across the cohort — protecting craft, clarity and ambition, with key creative reviews and quality control.
VA
FE
IT
LB
AX- Strategy
- Positioning
- Narrative
- Founder relationship
- Client management
- PM leadership
- Content direction
- Development & build
- Design execution
- Brand identity craft
- Visual systems
- Demo Day deck design
- Landing page design
- Figma organization
- Presentation support
- Final design handoff
The brand system is locked first — deck and landing page build in parallel from that foundation.
Before any deck or site work. Two directions presented and one selected by the founder, then developed into the full brand system. The brand system is finalized and formally signed off in this window — the foundation everything downstream builds from.
Deck work begins, built on the now-locked brand system. A soft, draft version takes shape here.
Landing page work begins in parallel with deck iteration — generated from the finished brand system. Light through weeks 5–6, heaviest in weeks 7–9.
Deck v1, rehearsed — content direction confirmed by the founder. Some founders unveil the brand publicly at this stage.
Deck 95–100% complete and locked, landing page approved — hard change freeze from here forward.
Final build — site fully live and code-based, deck presentation-ready.
Includes the dedicated senior team, full design execution scope, brand systems, deck design, landing page design, structured Figma handoff and participation in key reviews. Whenever a stage depends on client approval, a period of up to 03 (three) days is granted for approval and/or justified changes; the Client may request the agreed rounds of revisions per deliverable — extraordinary requests are subject to acceptance by Flavor and may result in additional charges. All other conditions are described in the corresponding Service Agreement.