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Case

Mogul is a blockchain-based real estate tech startup that aims to inspire young investors to view real estate as a pinnacle asset for a stable and enticing increase in income. Mogul primarily operates its communication as an investors' club, an exclusive high-class group of "new money" investors that has already captured the attention of major startup investors, having acquired US$3.6 million thus far.

Solution

The primary objective was to craft a robust yet contemporary logo, complemented by a brand identity that exudes boldness, sophistication, and confidence. Mogul embodies a modern approach to investment while evoking an air of sophistication. Creatively, we considered these parameters in building this brand.